I believe the best ideas thrive when creativity and innovation align. I value collaboration, trust and responsibility that comes with inclusivity and authenticity.

My leadership spans London, New York, and Detroit, where I’ve discovered and nurtured talent, unified creative cultures, and amplified diverse voices to deliver stronger, more impactful work.

On 2 continents, in 3 cities and for 4 networks I’ve collected lions, arrows, and pencils with Leo Burnett, JWT, Ammirati and Y&R, and have been rewarded in more ways than one for my work on Rolex. I have been vetted by the late HRH Queen Elizabeth’s agents, positively, and I have her seal to prove it.

I don’t think my world has changed much, it has always been based on strategic thinking, UX/UI, art direction, photography, typography, design and film.

D&AD Pencils (Design & Art Direction Excellence)
Effie Awards (Marketing Effectiveness)
Clio Awards (Creative Innovation)
One Show Awards (Advertising Excellence)
Communication Arts (Design Excellence)
LIA (London International Awards)
Webby Awards (Digital Excellence)
New York Festivals (Creative Excellence)
Graphis Advertising Annual
ADDYs (Advertising Excellence)
Art Directors Club (ADC)
British Arrows (TV & Film Excellence)
Eurobest Awards (European Excellence)
ANDY Awards (Innovation)
EXHIBITOR Magazine Best Of (Experiential Excellence)
Super REGGIE Awards (Brand Activation Excellence)

Since 2018, I’ve been working with AI within the Publicis sandbox, navigating its creative potential and addressing emerging IP challenges.

I champion innovation while preserving authenticity, ensuring new tools elevate the work without compromising its craft.

Creative Leadership: Building and nurturing collaborative, high-performing teams.

Global Brand Stewardship:
Crafting cohesive identities and storytelling across platforms.

Experiential Marketing:
Designing immersive environments that resonate with audiences.

Strategic Storytelling:
Aligning creative ideas with business outcomes.

Innovation:
Exploring AI and emerging tools to elevate creative work.

Tools:
Adobe Creative Cloud, Figma, Webflow, Framer.

Work:
Leadership, Team Building, The communication of ideas, and the best the methods to communicate my clients’ business.

Collaboration: Where I believe diverse perspectives create stronger, more innovative work.

Craft Excellence: Precision and artistry that elevate the smallest details.

Motivations: Passion & Purpose, Innovation, Pioneering ideas.

Principles:
Trust, Integrity, Responsibility.

Caring for my son: Empathy, Patience, Problem Solving.

I’m a proud investor in Scotland’s small but mighty Caledonian Braves football club.

Not just a sports fan: I’ve raced cars, played cricket, rugby, and football (soccer), and competed in the first-ever British American Football game with the Manchester Spartans.